OPS 2015

The viewability revolution has left many publishers feeling reactive and out of control – a one-size-fits-all approach is impossible in the wake of varying measurement technologies  delivering divergent numbers. However, within the reporting lies the keys to really get on top of the technology. Ad-Juster talks with publishers that are leveraging viewability data to understand campaign narratives, choose the best performing partners, explore A/B testing and generally become proactive on viewability.

While content is king, publishers need to deliver the right content to the right users in the most engaging way. Hear how premium content publishers are using native ads coupled with organic insights to grow their audience.

true[X], a division of Fox Networks, is a premium video advertising platform that focuses on audience engagement. As true[X] began working with Fox properties, they evaluated 3rd-party data vendors and DMPs to understand their reach and accuracy across true[X]'s uniquely premium inventory. In this Q+A, true[X] shares how they approached the evaluation and their advice for others looking to maximize yield on scarce, highly-valuable inventory.

There's no “one size fits all” approach when it comes to a publisher's video monetization needs, but developing a private exchange strategy can be broken into identifiable stages. Join Jesse Clemmens, LiveRail Private Exchange Manager, to learn about the three stages publishers move through, from launch to execution. Hear first-hand from Major League Gaming's EVP of Operations, Don Reilley, on how his organization rapidly moved through this life cycle and the results they've seen with their private marketplace. Walk away from this session with a deep understanding of these stages and the key role each plays in the implementation of a successful private exchange strategy.