Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.
OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.
View an updated OPS attendee list here when you log in with your AdMonsters account.
How can publisher and agency operations teams work together to foster greater revenue, efficiency, and to streamline the sales process? What are some ways of organizing ad ops so that reliable, accurate information is presented to advertisers? How is information communicated to the ad ops team, within the ad ops team, and internally within the sales, finance, and ad operations divisions? Organizations have different workflows for organizing digital ad operations. Digital Operations can be a bridge towards driving additional revenue, improving productivity, and anticipating publisher solutions to common advertiser challenges. Learn more about how agencies and publishers organize themselves to answer fundamental questions about ad ops workflow.
Tags – both a central component of digital advertising and the source of most of operations’ troubles. This in-depth session will explore the ins and outs of tag management and detail how the tools have changed – and are still in flux.
Creative QA is one of the biggest challenges for ad operations departments as they are the last line of defense from ads that are bad for business. This task is further complicated by the way indirect sales channels work today. This session will walk through best practices on making sure the ads that come through programmatic are the ones you want.
