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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Back To Schedule
Tuesday, June 9 • 11:40am - 11:50am
First-Party Data Cocktail

Demand for data-driven media buys has increased dramatically and publisher first-party data is universally considered to be the most valuable data on the Internet. Learn the ingredients needed to activate your first-party data effectively.


Speakers
avatar for Paul Wenz

Paul Wenz

General Manager, Audience Accelerator, Rocket Fuel
As employee number 7 at Rocket Fuel, Paul created the powerful partnerships with supply-side, brand-assurance, and first-party data companies that continue with Rocket Fuel today.  In 2010, Paul launched Rocket Fuel’s Audience Accelerator business unit focusing on platforms and... Read More →

Sponsors
avatar for Audience Accelerator (Rocket Fuel)

Audience Accelerator (Rocket Fuel)

Scale and optimize your audience effortlessly and extend your reach as much as fivefold with targeted results framed from your first party data. Audience Accelerators proven AI technology and actionable campaign analysis lets clients start selling right away.


Tuesday June 9, 2015 11:40am - 11:50am EDT
Main Floor (OPS Ready)