Name: When Lack of Quality Costs You Money: The QA Quandary
Start: 2015-06-09T14:40:00-0400
End: 2015-06-09T15:20:00-0400

The Definitive Conference on How Online Media Works.

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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When Lack of Quality Costs You Money: The QA Quandary

Back in the olden days, quality assurance for many digital publishers mainly meant making sure crass ads from unsavory advertisers didn’t end up on the site. While that’s still a central mission, ops finds itself increasingly concerned with wider aspects of user experience: Is interruptive advertising affecting traffic? Where and how often will new products run? What kinds of trouble might be flowing through those programmatic pipes? This panel will explore how dedicated teams and new tools for managing emerging channels are changing the face of quality control.

Moderators

Rob Beeler

Content Czar, AdMonsters

Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for AdMonsters.com. Rob Beeler joined AdMonsters in October 2008 after nearly 10... Read More →

Speakers

Heather Keltz

VP of Ad Operations & Ad Product Development, Hearst

Amnon Siev

CEO, GeoEdge

Amnon Siev has been part of the Internet and IT industries for more than 16 years working in a variety ‎of leadership roles in Product Development and Management. Currently Amnon serves as the CEO for GeoEdge, the world’s leading ad verification provider for the online and mobile... Read More →

Melanie Winer

Head of US Digital Media Planning, Bloomberg Business

Melanie Winer has been with Bloomberg LP since 2007, when she joined the Ad Operations team as a Digital Trafficker. Melanie is currently the Head of US Digital Planning. As head of US Digital Planning, Melanie oversees digital pricing, custom packaging and product strategy for the... Read More →

Felix Zeng

Director, Business Development, Programmatic, The Weather Company

Felix Zeng serves as director of business development for The Weather Company’s programmatic sales efforts. In this role, he leads the programmatic demand team who sells Weather’s advertising inventory programmatically to agency trading desks, demand-side platforms (DSPs), agencies... Read More →

Sponsors

GeoEdge

GeoEdge is the premier provider of ad verification, malware protection and transparency solutions for the online ‎and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites ‎and apps offer a clean, safe, and engaging user experience. GeoEdge... Read More →

Tuesday June 9, 2015 2:40pm - 3:20pm EDT
Second Floor (True Dialogue)

Panel

Tags publisher