Loading…
OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Tuesday, June 9 • 11:40am - 12:00pm
Seeing Viewability: Using Reporting As a Cipher

The viewability revolution has left many publishers feeling reactive and out of control – a one-size-fits-all approach is impossible in the wake of varying measurement technologies  delivering divergent numbers. However, within the reporting lies the keys to really get on top of the technology. Ad-Juster talks with publishers that are leveraging viewability data to understand campaign narratives, choose the best performing partners, explore A/B testing and generally become proactive on viewability.


Moderators
avatar for Dan Lawton

Dan Lawton

VP of Sales and BD, Ad-Juster

Speakers
avatar for Amanda Rosenberg

Amanda Rosenberg

Data and Insight Analyst, The Weather Company
Amanda currently works for The Weather Company and has worked in Ad Operations on the publisher side for 4 years. After becoming proficient in campaign management she has focused on training teams how to analyze campaigns, developing advanced reporting, building documentation and... Read More →

Sponsors
avatar for Ad-Juster

Ad-Juster

Ad-Juster is the industry leader in third-party data collection and ad delivery discrepancy management for digital publishers, agencies, and networks. Ad-Juster automatically creates daily ad discrepancy and pacing reports allowing digital publishers to immediately act on expensive... Read More →


Tuesday June 9, 2015 11:40am - 12:00pm
Second Floor (True Dialogue)