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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 11:50am - 12:30pm
The Economic Forces Reshaping the Agency Landscape
It's felt like agencies are being squeezed on every side for quite a while, but the latest industry developments suggest they’re really feeling the pinch. Brands are barging into programmatic media buying while publishers are building out their own creative studios and trading desks. The future of agency trading desks and centralized programmatic divisions is murky at best, while creative and media agencies are bumping shoulders over roles more than ever. Rick Webb, cofounder of The Barbarian Group and author of the book “Agency,” will fill in the details of agencies’ turbulent situation while ruminating on how numerous scenarios play out.

Speakers
avatar for Rick Webb

Rick Webb

Co-Founder, The Barbarian Group
Rick Webb currently serves as a venture partner at Quotidian Ventures, and as a marketing and sales consultant to such startups as Tumblr, Soundcloud and Percolate. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first... Read More →


Tuesday June 9, 2015 11:50am - 12:30pm EDT
Main Floor (OPS Ready)