Loading…
OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Tuesday, June 9 • 10:20am - 11:00am
Beyond Viewability: Making Engagement Tangible

Arguing over campaign viewability benchmarks has already become a bore. It’s time to examine the post-viewability online advertising ecosystem: how do we enable the media industry to not just check off today's problem box, but set it on the path to a sustainable future? How do we quantify that elusive thing called engagement? This panel will explore how advertisers, agencies and publishers are addressing viewability obstacles, how publishers are trying to align content and audience quality with advertising value through engagement metrics, and how engagement is redefining advertisers' marketing goals and related spend.


Moderators
avatar for Romy Newman

Romy Newman

Strategic Partner Development, Chartbeat
Until October 2014, Romy Newman was Head of Digital Advertising for The Wall Street Journal, overseeing sales, marketing and operations for The Wall Street Journal Digital Network. Previously, Romy held several management roles at The Wall Street Journal including General Manager... Read More →

Speakers
avatar for Shenan Reed

Shenan Reed

President of Digital, NA, MEC
As President of Digital it is Shenan’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.A highly respected leader in the digital space, Shenan has a strong background in integrated planning... Read More →
avatar for Michael Sebastian

Michael Sebastian

Reporter, Advertising Age
Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native... Read More →
avatar for Michael Silberman

Michael Silberman

General Manager, Digital Media, New York Media
Michael Silberman joined New York Media as general manager of nymag.com in May 2007. Under his leadership, New York Media has grown its digital business substantially, more than tripling revenue and growing audience tenfold, while transforming a regional news and service website into... Read More →

Sponsors
avatar for Chartbeat

Chartbeat

We partner with doers – editors, writers, marketers, developers, those who create and build the content that users see and interact with online – to deliver the data they need, when they need it. Our real-time information gives these front-line teams instantly understandable... Read More →


Tuesday June 9, 2015 10:20am - 11:00am
Second Floor (True Dialogue)