Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.
OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.
View an updated OPS attendee list here when you log in with your AdMonsters account.
Arguing over campaign viewability benchmarks has already become a bore. It’s time to examine the post-viewability online advertising ecosystem: how do we enable the media industry to not just check off today's problem box, but set it on the path to a sustainable future? How do we quantify that elusive thing called engagement? This panel will explore how advertisers, agencies and publishers are addressing viewability obstacles, how publishers are trying to align content and audience quality with advertising value through engagement metrics, and how engagement is redefining advertisers' marketing goals and related spend.
