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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Tuesday, June 9 • 5:00pm - 5:50pm
Next Frontiers for Viewability

No, viewability for desktop display has not been completely solved, but where are industry leaders making headway in video, mobile and even television? Will viewability demands change for these mediums and are the current standards strict enough? How will the application of viewability change in the next year, and what are the forces manipulating it? And what do publishers, brands and agencies want beyond viewable ads – where can this technology take the industry?


Moderators
avatar for Rob Beeler

Rob Beeler

Content Czar, AdMonsters
Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for AdMonsters.com. Rob Beeler joined AdMonsters in October 2008 after nearly 10... Read More →

Speakers
avatar for Joe Barone

Joe Barone

Managing Partner, Digital Advertising Operations, GroupM
Joe Barone has been buying digital media since 1994 when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of digital media buyers, through the portal period, into content integration, advanced targeting, mobile, social, and... Read More →
avatar for Rachel Herskovitz

Rachel Herskovitz

Manager, Global Media, American Express
avatar for Mark Howard

Mark Howard

CRO, Forbes
Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy. Howard also held the position of SVP... Read More →
avatar for Michael Iantosca

Michael Iantosca

Chief Revenue Officer, Integral Ad Science
Michael joined Integral in early 2012 to lead the charge in driving continued growth in the US and UK as well as develop its business across key international markets. Michael oversees the planning and execution of Integral’s go-to-market strategy and business objectives, bringing... Read More →


Tuesday June 9, 2015 5:00pm - 5:50pm
Main Floor (OPS Ready)