OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 3:50pm - 4:30pm
Power Creative: Data-Driven Display Optimization

Dynamically optimizing creative (DCO) enables better targeted (and performing) advertising by employing factors such as geography, demographics, and message control. Media owners have pools of user data that can be leveraged to implement successful DCO campaigns and (if the marketers, aka clients, objective is relevant) also the ability to create content on behalf of clients that can be used for DCO. As this mix of data and creative can have a profound impact on user engagement, a group of marketers and publishers will discuss why understanding how these pieces fit together is becoming critical.

avatar for Gabriel Cheng

Gabriel Cheng

VP, Mobile Strategy and Solutions, M&C Saatchi Mobile
As Vice President of Mobile Strategy at M&C Saatchi Mobile, Gabriel Cheng is charged with influencing vision, direction and goals for the strategy teams and shaping the future of mobile within the industry. In this role, Gabriel also contributes to executive level decisions in the... Read More →
avatar for Justine Mooney

Justine Mooney

Founder and CEO, SheerStyle
Justine is a former clothing designer turned Strategist/Creative Director, gone Entrepreneur. She loves translating ideas into tightly honed concepts and final product #obsessively-driven #diversely-experienced #entrepreneurial-spirit, full of energy and passion, but never full of... Read More →
avatar for Carlos Mota

Carlos Mota

Associate Creative Director, Theorem
Even as an undergraduate student Carlos’s work was described as predictably unpredictable. This lofty goal has become the obsession from which his work has evolved. He spent the last 8 years working in New York where he has worked in marketing, and design for various companies from... Read More →
avatar for Eli Robinson

Eli Robinson

Chief Operating Officer, Metric Collective
Eli Robinson is the COO of New York City-based Metric Collective, which builds, acquires and operates a portfolio of digital businesses. Eli oversees marketing processes across Metric's portfolio, including optimization of direct-response advertising on a variety of digital platforms... Read More →

avatar for Theorem


At the onset of the digital revolution, Theorem began with a single vision: to become the leading provider of digital media operations, reporting and technology services for the media marketing industry.Today, Theorem is firmly positioned as a global, industry-leading digital marketing... Read More →

Tuesday June 9, 2015 3:50pm - 4:30pm EDT
Second Floor (True Dialogue)