Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.
OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.
View an updated OPS attendee list here when you log in with your AdMonsters account.
Dynamically optimizing creative (DCO) enables better targeted (and performing) advertising by employing factors such as geography, demographics, and message control. Media owners have pools of user data that can be leveraged to implement successful DCO campaigns and (if the marketers, aka clients, objective is relevant) also the ability to create content on behalf of clients that can be used for DCO. As this mix of data and creative can have a profound impact on user engagement, a group of marketers and publishers will discuss why understanding how these pieces fit together is becoming critical.
