OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 2:40pm - 3:30pm
Breaking Up the Non-Human Traffic Jam
The bot infestation shows little sign of abating – non-human traffic continues to spread across the web, plaguing the exchanges and premium publishers alike. Advertisers have had enough, but what’s the remedy? Blacklisting bots? Real-time bot-recognition technology? As it readies its guidelines for dealing with non-human traffic, the Media Rating Council will discuss what they mean and how they will be applied while illuminating just how the bot scourge can be overcome.

avatar for David Gunzareth

David Gunzareth

Senior Vice President and Associate Director, Media Rating Council
David Gunzerath is Senior Vice President and Associate Director of the Media Rating Council. In addition to his work on MRC’s accreditation-related activities, he also is heavily involved in the development of new measurement standards for emerging media. Gunzerath joined MRC in... Read More →

Tuesday June 9, 2015 2:40pm - 3:30pm EDT
Fourth Floor (Deep Dive)