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OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Back To Schedule
Tuesday, June 9 • 11:40am - 12:30pm
What’s to Be Done About Ad Blockers?

It’s not just for users seeking to subvert scummy ads on video game forums anymore. Estimates of browsers using ad blockers ranges from 5% to 20%, and that number is growing. Not only is this a serious threat to publisher revenue, it’s also a challenge for advertisers seeking to reach in-market consumers. But is there an ethical way to deal with ad blockers – besides asking users not to employ them?


Speakers
avatar for Angelina Eng

Angelina Eng

Vice President, Platform Solutions & Activation, Merkle
Angelina Eng is a seasoned executive with 20+ years of digital media, marketing and operations experience. Eng has focused her career in defining, building, managing and improving the digital media planning, buying & operations capabilities for organizations, including the development... Read More →


Tuesday June 9, 2015 11:40am - 12:30pm EDT
Fourth Floor (Deep Dive)