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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 10:20am - 11:00am
Harnessing the Power of Big Data For Actionable Real-Time Insights

The real-time ad sales market creates billions of pieces of data per day. Over the next few years, both buyers and publishers will be mining that pile of data for insights that will help them manage their businesses more effectively. While the industry is at the early stages of the move towards this deeper data analysis, those publishers and buyers that move quickly to embrace it will likely be at an advantage. Evan Adlman, PubMatic VP, Publisher Development for the Americas, will lead a panel discussion on this topic, which will explore how the data and analytics revolution will deliver powerful actionable insights that will impact how advertising will be bought and sold. 


Moderators
avatar for Evan Adlman

Evan Adlman

VP Publisher Development, Americas, Pubmatic
Evan Adlman has spent over 17 years in the digital advertising space. In 2000, he founded a digital agency which was eventually acquired and from there he spent a number of years in the email technology space helping large publishers grow and maintain their consumer connections. After... Read More →

Speakers
avatar for Sean Holzman

Sean Holzman

Chief Digital Revenue Officer, Bonnier Corporation
avatar for Nick Illobre

Nick Illobre

Associate Director, Media Partnerships, Merkle
avatar for Anthony Techeira

Anthony Techeira

Digital Yield Manager, Hearst Television

Sponsors
avatar for PubMatic

PubMatic

PubMatic is the marketing automation software company that powers the advertising strategy for premium publishers. Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline... Read More →


Tuesday June 9, 2015 10:20am - 11:00am EDT
Second Floor (True Dialogue)