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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 2:40pm - 3:30pm
The Evolution of Digital Media Buying

Some may have viewed the decision to incorporate pieces of VivaKi’s Audience on Demand platform and its teams into various Publicis Groupe media agencies as a sign that the age of the trading desk had ended with a whimper. Mac Delaney is quick to refute them, claiming that this is just the latest step in agencies’ digital media-buying Odyssey. It’s an epic that he will bring to life during this session in which he explores the rocky journey as well as what comes next.


Speakers
avatar for Mac Delaney

Mac Delaney

SVP of Programmatic, Starcom MediaVest Group


Tuesday June 9, 2015 2:40pm - 3:30pm EDT
Fourth Floor (Deep Dive)