OPS 2015 has ended
The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Back To Schedule
Tuesday, June 9 • 2:40pm - 3:20pm
Programmatic Goes Native, or Does Native Go Programmatic?

It’s not just two buzzwords intersecting: programmatic native enables advertisers and publishers to transact programmatically with creative optimized so it fits seamlessly with a site’s content. While that may sound grand, the technology has its fair share of issues: this panel will dive into the challenges around gaining advertiser interest, pricing, utilizing data, executing buys, building creative and more.

avatar for Aparna Dargar

Aparna Dargar

Product Lead, Programmatic Advertising, 360i
Aparna Dargar is Product Lead, Programmatic Advertising at 360i. She joined 360i in 2013 and has since helped grow the practice from its early phases to a robust one. Aparna has extensive experience in automated trading and digital product development and is responsible for product... Read More →
avatar for Melissa Gallo

Melissa Gallo

Director of Product – Programmatic Automation and Data, IAB
avatar for Curt Larson

Curt Larson

VP of Product Management, Sharethrough
avatar for Chris Pirrone

Chris Pirrone

General Manager at USA Today Sports Media Group, USA Today

avatar for Sharethrough


With the mission of modernizing online advertising, Sharethrough has grown into one of the fastest growing technology companies with over 125 employees. We have built one of the world’s most sophisticated monetization software platforms, predicated on helping digital media move... Read More →

Tuesday June 9, 2015 2:40pm - 3:20pm EDT
Second Floor (True Dialogue)