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The Definitive Conference on How Online Media Works. 

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 3:50pm - 4:40pm
First Impressions of Time as a Currency
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Lost in all the talk of standards and benchmarks was the fact that viewability measuring tools introduced the potential to guarantee “engaged time” or impression time in-view. Well, maybe it wasn’t lost on The Financial Times, which has been selling digital advertising based on time spent since last year. Financial Times’ Brendan Spain and Alex Barclay will share the strategy behind selling against time as a metric, the mechanics of ensuring execution, some early results and findings, and the potential for transacting time on a larger scale.
Speakers
avatar for Alec Barclay

Alec Barclay

US Digital Development Director, Financial Times
Alec Barclay is US Digital Development Director at the Financial Times. In this role he manages the operations and campaign management team in the US and supports digital advertising strategy. He is responsible for vetting new technology providers and guiding new business models.  Previously... Read More →
avatar for Brendan Spain

Brendan Spain

US Commercial Director & Global Client Relationship Director, Financial Times

Tuesday June 9, 2015 3:50pm - 4:40pm EDT
Fourth Floor (Deep Dive)
  Breakout Session