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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

Back To Schedule
Tuesday, June 9 • 3:50pm - 4:10pm
Delivering Targeting Accuracy Using Third-Party Data
true[X], a division of Fox Networks, is a premium video advertising platform that focuses on audience engagement. As true[X] began working with Fox properties, they evaluated 3rd-party data vendors and DMPs to understand their reach and accuracy across true[X]'s uniquely premium inventory. In this Q+A, true[X] shares how they approached the evaluation and their advice for others looking to maximize yield on scarce, highly-valuable inventory.

Moderators
avatar for Adrian D’Souza

Adrian D’Souza

VP, Operations, Quantcast
Adrian D’Souza joined Quantcast in 2014 as Vice President of Operations. He is responsible for scaling the company operationally along with global expansion. Prior to Quantcast, D’Souza was most recently Director of Global Brand Solutions at Google, where he was responsible for... Read More →

Speakers
avatar for Joshua Rangsikitpho

Joshua Rangsikitpho

Chief Technology Officer, true[X]
Joshua Rangsikitpho is in charge of the technology group at true[X]. Josh has been responsible for leading the full development of our ground breaking ad platform and growing our engineering team since his arrival at true[X] in 2007. Prior to joining true[X], Joshua worked at... Read More →

Sponsors
avatar for Quantcast

Quantcast

Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across web and mobile, allowing marketers and publishers... Read More →


Tuesday June 9, 2015 3:50pm - 4:10pm EDT
Second Floor (True Dialogue)