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The Definitive Conference on How Online Media Works

Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.

OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.

View an updated OPS attendee list here when you log in with your AdMonsters account.

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Tuesday, June 9 • 9:10am - 10:10am
Something to Sling About: TV and Digital Finally Collide
Could you hear the cord cutters (and cord nevers) rejoicing when Dish Network announced Sling TV, a digital streaming video service featuring live TV from major broadcasters including ESPN? The breakthrough followed announcements from other TV programmers offering pay digital streaming services – IPTV is quickly becoming a force to reckon with. However, inserting advertising is a challenge from both operational and sales perspectives – who is delivering the ads? Who is selling them? What digital capabilities – think enhanced targeting – will advertisers be able to tap into? Dish’s Warren Schlicting and ESPN’s Lori LeBas will dive into how their organizations work together on monetization efforts and how IPTV is affecting both digital and linear revenue strategies.

Speakers
avatar for Lori LeBas

Lori LeBas

Business Operations Sales & Marketing, ESPN
Lori LeBas was promoted to senior vice president, strategy and business operations for the company’s sales and marketing division in March 2006. Her current responsibilities include oversight of the global advertising sales operations team responsible for all post-sales processes... Read More →
avatar for Warren Schlicting

Warren Schlicting

SVP, Programming and Media Sales, DISH
A veteran advertising and media executive, Warren Schlichting is DISH’s Senior Vice President of Programming and Media Sales. He oversees the acquisition and renewal of all programming content for DISH, including national network and cable channels, Latino content, local broadcast... Read More →


Tuesday June 9, 2015 9:10am - 10:10am EDT
Main Floor (OPS Ready)